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May 19, 2011 / Anthony Morgan

Powerful PPC Marketing Tips To Help Drive Swarms of Traffic To Your Site

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PPC Marketing Drives Traffic from Search Engines To YOU!

For this post, let’s assume you have already done your keyword research, have your website optimized but you have less than 10 visitors a week at your site. (To learn more about researching your niche market, please visit keyword research tool in related topics selection). You are now ready for pay per click powerful traffic generating success.

Having done your keyword research like a good online marketer, you now need customers to visit your web page and purchase products and services.

Having figured out how to drive traffic to your site by SEO (Search Engine Optimization), you’ll need to boost your traffic to see significant increase in profits. Search Engine Marketing (SEM) involves SEO but it doesn’t stop there. This is a fatal mistakes most online businesses make: they stop after building a website and having it optimized for relevant keyword phases.

Pay Per Click SuccessThe Next Step In Making Money Online

Let’s consider what you would do to make money offline, at a store front on Main Street USA.

  • Decide on product and service to sell
  • Research your customer base
  • Obtain a store front to sell your product and service
  • Promote in local newspapers
  • Promote with fliers in doors
  • Promote on media
  • Promote with press release
  • Promote with special offers
  • Promote with posters in your window

You see that promotion is a very necessary step in getting people into a brick and mortar store front. It is even more necessary with your online business.

Site PromotionSite Promotion Using Pay Per Click Advertising

Promoting your site with PPC marketing is very simple but it can be very dangerous (cost-wise)  if you don’t follow a few safe guards.

In pay per click, the search engine (Google) will place your ad on their search result page for all the keywords of your choice. The position of your ad depends on your bid for a specific keyword. In short, if you are the top bid for your keyword, your ad is placed first on the results page.

How simple is that? You’ll have top position on Google for any keyword of your choice. You’ll benefits from tons of traffic to your site.

Budget For SuccessA few Safe Guards In PPC

  • Set a budget
  • Don’t exceed your budget

Since you will be paying for each click to your site (doesn’t matter if the visitor buys or not), you will need to budget yourself. It can be a very exciting process of keyword bidding. It can even be a bit addictive. It’s like many of the activities online. You can drain your pockets and time in pay per click marketing, so be aware, set a budget and stick to it!

PPC Marketing Tips

  1. Test Your Landing Page
  2. Test Your Keywords

Your landing page is basically your sales pitch. Using the store front offline example, it’s the atmosphere in your store when you walk in.

So, make sure your landing page is clear, clean, bright and full of exciting news about your product and service. Keep your customer in mind, what they expect should be supplied on your landing page.

An attention grabbing sales pitch is the link to your online success in Pay Per Click Marketing.

Test Your Landing Page

Make 2 or more different landing pages, have your ad linked to both, monitor for a week and see which one converts best. One of the landing pages will have a higher conversion rate than the other. One will sale better, this is the one to keep.

Tweak the landing page to try to improve on the success and test the new version against the last winner. Over a period of time, you’ll develop a very successful advertising campaign without going broke and wasting tons of money and time.

This is called spit-testing and is very important. Don’t set up one ad and let it run for months without testing different landing pages. Chances are your first choose is not the best for your market and customers. If it were that easy, everyone would be making money online today.

Test Your Keywords

Keyword testing is very important, maybe even more important that spit testing your landing pages because you need to find the perfect keyword phrase for your niche market.

You have already done a lot of good, solid research in selecting your keywords. Problem is searchers may change the way they search for your product and service. New buzz words or phrases turn up every day, just check out Twitter or Google Buzz to see what’s trending.

You’ll need to use your research tools for keyword selections. You know, keyword research tools.

Eye Catching AdPPC Marketing Tip #3

  • Create an eye catching ad

You’re probably thinking, hey I already put my ad up, done the spit testing and more keyword research, “What the deal?”

You’ll want to improve your ad company. It is possible to have an ad on the first page of Google that doesn’t get very many clicks. Let’s say the click estimate for your keyword bid is 25 clicks.

Google has given you an estimate of 25 clicks because that is what ads usually receive that are placed on their results page for the keyword you have chosen but you are only getting about 5.

Look at your ad copy. It’s probably lacking attention grabbing headline, call to action or keyword in headline.

It’s all about testing. Making money on line with ppc marketing is more about testing your traffic generating methods than building a better website. You don’t need expert website designers, you need to test your ads, keywords and landing pages.

PPC Marketing Tip #4

  • Stick to your advertising budget!

You should have a budget you are going to stick to no matter what happens. There is only one reason to change your budget: when you start doing very well and can afford it.

Don’t change your budget until you are making money with PPC Marketing. Use these tips help drive swarms of traffic to your site.

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